New Year, New Skincare Routine

New year, new skincare routine

Written by local Licensed Esthetician, Sarah Morgan Freeman

We asked local Licensed Esthetician, Sarah Morgan Freeman, if we should adjust our skincare routine for the new year. Read on to see what she has to say about a new skincare routine in the new year.


We all wish our skincare products could last a lifetime, but as a new year begins, our skin also begs for new beginnings. 

When the urge to revamp your regimen arises, remember to keep things simple. Replacing one product at a time gives our unique skin ample time to test individual products and gauge their effectiveness. As a rule of thumb, start by swapping out the products you reach for the most—cleanser, toner, and moisturizer.

We use these twice a day every single day, and our skin gets bored with them faster than any other products on our shelves. Aside from SPF, they are the foundation of any solid skincare routine.

First up, cleanser!  

A good cleanser sets the stage for every step that follows. If you have ever read an ingredients list but couldn’t decipher a single word written, put that bottle right back where you found it.  

You and your skin have a right to know what’s in your products. When searching for a cleanser, you want to look for ingredients that strive to restore, not strip, your skin of its natural moisture barrier.  

The Sunday Standard’s Superfood Oil-to-Milk Cleansing Balm does just that. This balm utilizes ingredients such as golden jojoba oil, beeswax, and blue tansy. These nutrient-packed picks were made to remove unwanted oil, dirt, and makeup without leaving a trace of imbalance on the skin.

Next, we tone!

Nothing feels better than a spritz of toner to replenish much-needed hydration after cleansing. Unfortunately, toner and its efficacy have long been debated. This is simply due to the fact that some contain hidden additives that can wreak havoc on the skin.  

Always avoid mists containing alcohol, synthetic fragrances, or harsh chemicals. If you’ve had poor experiences with toners in the past but are willing to give them another shot, Earth Harbor’s Tidal Rose Crystal Hydration Toner is the one you have been waiting for. This dreamy, pink liquid contains rose flower water, white tea extract, and Persian lilac leaf that leave the skin calm and completely hydrated.  

Last but not least, moisturize moisturize moisturize! 

Moisturizer is the glue that holds all our products together. As we get older, our skin stops producing as many healthy, natural oils. Moisturizer does the heavy lifting by convincing our skin we are as young as we once were.

Whether you prefer a water-based gel or an oil-based cream as your final step, they are an essential part of any skincare regimen. Using the correct moisturizer for your skin can prevent undue imbalance, halt pesky breakouts, and slow down premature aging. Who doesn’t want a clear, balanced, ageless complexion? 

If your moisturizer isn’t doing all this and more, give Earth Harbor’s Mermaid Milk Nutrient Glow Moisturizer a try. Spirulina, matcha, and vegan hyaluronic acid hug your skin with a soft, but never sticky, finish. 

Year to year, our skin alters and evolves just as we do. The road to understanding what our skin loves and what it can live without is long and winding, but the results we see from finding those foolproof products is well worth the wait. There is no doubt our body’s largest organ needs as much love and attention as we can possibly provide.

No matter what type, tone, or texture of skin you have, the proper products can help you achieve the goals you seek. If you are ever in doubt, ask a trusted skincare professional. That’s what we are here for—to help you find the routine that was made for you. 

Here’s to clean beauty and clear skin. Happy New Year! 


 Join Sarah at our Gua Sha workshop on Saturday, January 29 from 11-12 p.m. at Orchard House Birmingham. Find out more information and get your tickets here

Gua Sha is a skincare method that promotes lymphatic drainage and works perfectly with the Florence Beauty Balm. Made will also have the official launch party for Florence starting at 12 p.m.