Beauty, Made Simple
Clean Beauty in Alabama
Founded in 2019 as a curated clean beauty shop, Made Simple Living began with one mission: to simplify clean beauty for women who were tired of the noise. In 2021, that mission grew into a handmade line of purposeful products—like Florence and Magic City—crafted with thoughtful ingredients, powerful botanicals, and emotional grounding in mind.
Today, we offer a refined mix of our own formulas handmade in Alabama and a few trusted clean beauty staples—all chosen to bring ease, beauty, and balance back to your daily ritual.
What We Stand For
Shop Our Owner's Simple Clean Makeup Look

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Big Lash Mascara
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$24.00
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$24.00
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$24.00 - Regular price
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$24.00
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Impeccable Skin, Broad Spectrum SPF 30
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$58.00
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$58.00
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$58.00 - Regular price
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$58.00
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Conceal + Concealer
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$42.00
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$42.00
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$42.00 - Regular price
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$42.00
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Lip Colour Serum
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$42.00
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$42.00 - Regular price
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$42.00
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Finishing Powder
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$25.00
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$25.00
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$25.00 - Regular price
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$58.00 - Regular price
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$58.00
Made's Featured Product
Magic City Radiant C Serum
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$72.00 - Regular price
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$72.00
1. Why We Love It
2. Why This Vitamin C Serum
We get it—there are countless serums out there, but not all are created equal. Magic City was designed to absorb effortlessly, leaving behind a silky, luminous finish without greasy residue.
Trust us, Magic City isn’t just another serum. This oil-based formula is crafted to penetrate the skin, offering brightening benefits while being gentle enough for delicate skin.
by Made Simple Living
formerly known as "Magic City Brightening Glow Elixir"
Brightening, Lightweight Oil-Based Serum for Glowing Skin
Ideal for all skin types—especially dry, delicate skin.
Formulated to hydrate, brighten, and calm, Magic City is an ultra-lightweight, oil-based serum that delivers the glow of a face oil—without the heaviness. Blending fast-absorbing botanical oils with tetrahexyldecyl ascorbate, a gentle, oil-soluble form of vitamin C, this serum helps even skin tone and supports the skin barrier without irritation.
Unlike traditional face oils, Magic City melts in instantly, leaving skin silky—not greasy—making it ideal for both morning and night, even under makeup.
Magic City (n.)
- A byname for Birmingham, Alabama
- A Vitamin C oil-based serum by Made
Named after our home, Birmingham—"The Magic City"—this serum draws inspiration from transformation. Just as the city rose from its mineral-rich soil into a Southern icon, Magic City is designed to help skin rebuild: from dullness and dryness to clarity and glow.
With a featherlight texture and barrier-supportive botanicals, it nourishes, calms, and brightens while delivering a radiant glow.
HOW TO USE:
Apply a few pumps to damp skin 2x daily. Use as the final step before makeup in the morning. If used with Florence, apply Magic City first, followed by Florence.
30 mL product includes 1 fl oz serum in a luxe violet glass pump bottle. 15 mL product includes 0.5 fl oz in an amber dropper bottle.
Cruelty-free • Vegan-friendly • Woman-owned
Small batch skincare made in Alabama
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Clean Beauty Blog
1. Oil or moisturizer first?
With the rise of oils in skincare, I’m sure you’ve had many questions like:
Do I use an oil or moisturizer first? Do I need both an oil and moisturizer? Is an oil or moisturizer better for my skin?
Don’t worry, we’re here to answer all of your questions.
Learn More2. Pilates in Birmingham
I love pilates, in particular, reformer pilates! I am in no way a workout fanatic, so it is meaningful when I say I actually love a particular workout. Read on to learn more about pilates and to find the best places for pilates in Birmingham, AL.
Learn More3. Slugging Benefits
Slugging is a skincare practice that creates a physical barrier on the skin, which helps to lock in moisture and protect skin from environmental aggressors. Read on to learn all you need to know about slugging and the best products to use for slugging (hint: it's Florence :) )
Learn More



Testimonials





Halli W. on Florence and Magic City SetThese products are GOLD. This is my first time using Magic City but I was already a huge fan of Florence! Both products are lightweight and leave my skin feeling soft, smooth and hydrated. I love seeing small businesses thrive and love purchasing products with trusted ingredients. Thank you Made!!
Lindsey K. on Impeccable SkinImpeccable skin is THE BEST!! It has sunscreen in it so that takes out one step in the morning - which is HUGE! It feels like a mousse so it is very hydrating and it has the perfect amount of coverage. It looks so natural! I love this product!
Ashley F. on Conceal+ ConcealerI love this concealer because it's lightweight but has awesome coverage. It looks very natural, not heavy. Definitely a must have product!
Sarah E. on FlorenceSuch a great product! My hands get extremely dry in the winter and Florence has been a lifesaver for my hands. The scent is beautiful and it melts in easily. Super moisturizing without being greasy.
Dana P. on Night Lip SerumIf you’re going to buy something, THIS IS IT. It is literally the only product that helps with my chronic dry lips. I have 4, just so I can have one wherever I might need it. Eventhough it says it’s a night serum, I wear it all day every day. It’s incredible!