Skincare that feels like home

Nourishing, handmade blends crafted for dry, delicate skin - Florence and Magic City transform daily care into a calming ritual.

Magic City Radiant C Serum

Featherlight glow. Oil-based vitamin C for bright, calm, radiant skin.

Florence Blue Tansy Barrier Balm

Ceramide-rich comfort for dry, delicate skin.

Beauty, made simple

Clean, calming essentials chosen to cut through the noise—supporting your skin with clarity, confidence, and a little everyday luxury.

Beauty, Made Simple

Clean Beauty in Alabama

Founded in 2019 as a curated clean beauty shop, Made Simple Living began with one mission: to simplify clean beauty for women who were tired of the noise. In 2021, that mission grew into a handmade line of purposeful products—like Florence and Magic City—crafted with thoughtful ingredients, powerful botanicals, and emotional grounding in mind.

Today, we offer a refined mix of our own formulas handmade in Alabama and a few trusted clean beauty staples—all chosen to bring ease, beauty, and balance back to your daily ritual.

Explore Our Story

What We Stand For

  • Ingredient Integrity

    We thoughtfully research every ingredient for safety and performance. If it doesn’t meet our standards, it doesn’t make it into our store. See our ingredient standards here.

  • Proven Products

    Whether it’s one of our handmade formulas or a trusted retail favorite, we personally test everything for results and experience.

  • Purposeful Brands

    We partner with thoughtful, often women-owned brands that share our values of transparency, quality, and intentional care.

  • Personal Support

    Clean beauty should feel empowering, not overwhelming. We’re here to help you find what works—for your skin, your pace, and your life.

Shop Our Owner's Simple Clean Makeup Look

Quick view
Big Lash Mascara
Regular price
$24.00
Regular price
Sale price
$24.00
Quick view
Impeccable Skin, Broad Spectrum SPF 30
Regular price
$58.00
Regular price
Sale price
$58.00
Quick view
Conceal + Concealer
Regular price
$42.00
Regular price
Sale price
$42.00
Quick view
Lip Colour Serum
Regular price
$42.00
Regular price
Sale price
$42.00
Quick view
Finishing Powder
Regular price
$25.00
Regular price
Sale price
$25.00
Big Lash Mascara
Big Lash MascaraBig Lash Mascara
Vendor:
Big Lash Mascara
Regular price
$24.00
Regular price
Sale price
$24.00

10 total reviews

Add to cart
Impeccable Skin, Broad Spectrum SPF 30
Impeccable Skin, Broad Spectrum SPF 30Impeccable Skin, Broad Spectrum SPF 30
Vendor:
Impeccable Skin, Broad Spectrum SPF 30
Regular price
$58.00
Regular price
Sale price
$58.00

9 total reviews

Conceal + Concealer
Conceal + ConcealerConceal + Concealer
Vendor:
Conceal + Concealer
Regular price
$42.00
Regular price
Sale price
$42.00

4 total reviews

Lip Colour Serum
Lip Colour SerumLip Colour Serum
Vendor:
Lip Colour Serum
Regular price
$42.00
Regular price
Sale price
$42.00

1 total reviews

Finishing Powder
Finishing PowderFinishing Powder
Vendor:
Finishing Powder
Regular price
$25.00
Regular price
Sale price
$25.00

2 total reviews

Made's Featured Product

Clean Beauty Blog

  • 1. Oil or moisturizer first?

    With the rise of oils in skincare, I’m sure you’ve had many questions like:

    Do I use an oil or moisturizer first? Do I need both an oil and moisturizer? Is an oil or moisturizer better for my skin? 

    Don’t worry, we’re here to answer all of your questions.

    Learn More
  • 2. Pilates in Birmingham

    I love pilates, in particular, reformer pilates! I am in no way a workout fanatic, so it is meaningful when I say I actually love a particular workout. Read on to learn more about pilates and to find the best places for pilates in Birmingham, AL.

    Learn More
  • 3. Slugging Benefits

    Slugging is a skincare practice that creates a physical barrier on the skin, which helps to lock in moisture and protect skin from environmental aggressors. Read on to learn all you need to know about slugging and the best products to use for slugging (hint: it's Florence :) )

    Learn More

Testimonials

These products are GOLD. This is my first time using Magic City but I was already a huge fan of Florence! Both products are lightweight and leave my skin feeling soft, smooth and hydrated. I love seeing small businesses thrive and love purchasing products with trusted ingredients. Thank you Made!!

Halli W. on Florence and Magic City Set

Impeccable skin is THE BEST!! It has sunscreen in it so that takes out one step in the morning - which is HUGE! It feels like a mousse so it is very hydrating and it has the perfect amount of coverage. It looks so natural! I love this product!

Lindsey K. on Impeccable Skin

I love this concealer because it's lightweight but has awesome coverage. It looks very natural, not heavy. Definitely a must have product!

Ashley F. on Conceal+ Concealer

Such a great product! My hands get extremely dry in the winter and Florence has been a lifesaver for my hands. The scent is beautiful and it melts in easily. Super moisturizing without being greasy.

Sarah E. on Florence

If you’re going to buy something, THIS IS IT. It is literally the only product that helps with my chronic dry lips. I have 4, just so I can have one wherever I might need it. Eventhough it says it’s a night serum, I wear it all day every day. It’s incredible!

Dana P. on Night Lip Serum